Moving The Needle

Moving The Needle

GETTING RESULTS: EW IS MOVING THE NEEDLE

CASE STUDY FOR SUCCESS

Through its political program, Enterprise Washington executed its comprehensive campaign plan during the 2013 26th LD Senate special election providing Washington's business community with a blueprint for success in 2014.

ACTIVITIES

  • Public Opinion Surveys
  • Background Checks
  • Opposition Research
  • Voter ID (Phone & Ground)
  • Targeted Internet Ads
  • Targeted Mobile/Tablet Ads
  • TV Ads
  • Targeted Direct Mail
  • GOTV (Phone/Ground)
  • Ballot Rehab

RESULTS

  • 80,336 Doors Knocked
  • 290,429 Phone Calls
  • 24,838 Fully Completed Surveys
  • 18,328 Target Voters Identified
  • 69.2% Turnout in Target Audience
  • 56.2% overall Voter Turnout
  • Program Outperformed Overall Voter turnout by 13.1% (2,395 votes)
  • Margin of Victory of Jan Angel: 1,920

2013 LD 26 SENATE RESULTS TURNOUT AMONG TARGETED VOTERS

EW Targeted Audience Turnout
69.2
Overall Voter Turnout
56.2
Our Program Moved The Needle
13.1

Jan Angel's victory secured a pro-business majority in the Senate. Invest with Enterprise Washington's political program today to elect a more business minded state legislature.

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